SCOTTISH TOURISM INDUSTRY
The exploitation of a culture


Muriel Jaboulet Reynaud


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I Characteristics of Scottish tourism industry
1. Presentation
2. Strengths
3. Weaknesses and challenges

II Importance of heritage in promoting tourism to Scotland
1. Definition of heritage
2. Concepts of heritage
3. Heritage and Culture
- The importance of Scotland’s imagery in literature and cinema
- Powerful discourses in the representation of Scotland

III How is the industry organised ?
The three main bodies that promote Scottish heritage :
- Scottish Tourist Board (STB)
- Historic Scotland
- National Trust for Scotland

written in 2000 & 2001


In 1999, I had the opportunity to spend one year in Scotland within the framework of the European exchange programme Erasmus. It was a very enriching experience and I learnt about a culture and nation that were unknown to me. When I left France in September 1999, it was like setting off on an adventure, but nevertheless I had the impression that I knew a lot about Scotland. Now that I am back, I finally realise that, at the time of my departure, my knowledge of the country was limited to the images that people have of Scotland abroad : bagpipe, kilt, whisky, haunted castles and beautiful scenery among others. The reality was different and I discovered that Scotland was something else and that all these overwhelming and distinctive stereotypes have actually been manufactured for a defined purpose and are, contrary to beliefs, of recent origin (eighteenth century). read more...